Loyalty Digital Product Officer

Loyalty Digital Product Officer


Abu Dhabi, AE



The Loyalty Digital Product Officer will deliver the product roadmap and strategy by continuing to improve the overall loyalty customer experience and launching new product features. This role will work in a fast-paced environment, and collaborate with cross-functional teams, and business stakeholders, to deliver on the digital vision. 


The role is also responsible to support the digital direct revenue growth through implementing a product roadmap aligned with Etihad Guest and lead solution initiatives to deliver best-in-class digital commerce and self-service tools



  • Support and drive the vision of Etihad loyalty digital product roadmap, balancing short and long-term goals to scale. 
  • Prioritize and make decisions on a value-based backlog of opportunities for loyalty products in line with Etihad business strategy and goals.  
  • Develop business cases, with input from business stakeholders, for digital investments and priorities in product development. 
  • Own the end-to-end web experiences from business perspective to achieve targets. 
  • Be on top of the loyalty competitive landscape and latest technologies, generating new ideas and identifying opportunities. 
  • Be a part of the web agile team attending agile ceremonies, standup, planning and retrospective 
  • Advise and work closely with the engineering teams to deliver high-quality web products. 
  • Develop a data-driven approach to understanding customer interactions to validate product features, problems and/or opportunities 
  • Collaborate with UX for user testing, feedback sessions and A/B tests to determine the ideal way to present features or offers and eliminate usability issues 
  • Collaborating with CRM and digital marketing on acquisition and retention. 

Education & Experience

  • 4 plus years of experience in similar field or 2-3 years hands-on experience in Loyalty product management, preferably in airline industry.  

  • Deep understanding of digital loyalty strategy and product strategy. 

  • Ability to support product vision, excite and lead a cross-functional team on a product journey. 

  • Experience working with agile methodologies in fast-paced consumer centric environment. 

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world’s leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.

Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.

To learn more, visit etihad.com