Lead Lifestyle & Localisation Partnership

Synopsis

In this role, you will be responsible for the Lifestyle & Localisation Partnerships vertical within Etihad Guest. The role requires strategic development and management of our loyalty programme’s retail and lifestyle proposition, including non-air redemption/accrual partnerships aimed to deliver a localized proposition in key markets This role is critical in driving customer engagement, increasing brand affinity, and maximizing revenue through strategic partnerships. 

Accountabilities

Strategic Non-air redemption and non-financial accrual development 

• Implementation of loyalty strategies that enhance the value of the airline’s frequent flyer program by integrating retail and lifestyle benefits. 
• Expand and leverage the Etihad Guest non-air redemption portfolio (incl. Reward Shop & Etihad GuestPay) to meet commercial objectives. 
• Develop and execute partnerships with retail, travel, and lifestyle brands to broaden the loyalty program's redemption and accrual network. 
• Work with marketing, technology partners, and data analytics teams to create seamless loyalty experiences for customers and increase awareness for the Etihad Guest programme. 

Partnership Management 

• Identify, negotiate, and manage strategic partnerships with lifestyle and retail brands to deliver unique value propositions to meet commercial objectives.  
• Monitor and evaluate partnership performance to ensure alignment with commercial objectives. 
• Build a network of global and regional lifestyle brands to enhance the Etihad Guest loyalty ecosystem and increase overall non-UAE partnership network base.  
• Analysis of projects and result drive campaigns. 

Team Leadership and Collaboration 

• Lead and mentor a team of loyalty program specialists, fostering a culture of motivation and result driven team to meet divisional goals. 
• Collaborate across departments, including marketing, operations, and IT, to ensure the loyalty program is fully integrated with the airline’s broader customer strategy. 

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field. 
• Minimum 7 years in loyalty program management, customer engagement, or strategic partnerships, preferably in the airline and digital marketing space. 
• Full understanding of the retail, travel (hotel & car rental), and lifestyle sectors and their integration into loyalty programs. 
• Proficiency in CRM platforms, data analytics tools, and loyalty software. 
• Strong negotiation and relationship management experience.  
• Excellent written and oral communication and collaboration skills. 
• Experience managing external partners/ stakeholders. 
• Ability to manage multiple priorities, work effectively in a fast-paced environment. 
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)