Manager Employer Branding

Synopsis

In this role, you will be responsible for developing and executing strategies to enhance our organisation's reputation as an employer of choice. You will work closely with the wider TA and HR teams and the Brand and Marketing teams to create compelling employer branding campaigns that both raise general awareness of careers at Etihad and which target the attraction of top talent for specific vacancies now and in the future. Your role will involve leveraging various channels, including social media, employer review sites, and employee testimonials, to communicate our employer value proposition effectively

Accountabilities:Produce engaging content, including videos, blog posts, and social media campaigns, to showcase our workplace culture, employee stories, and career opportunities.

• Work with TA team to monitor candidate experience and implement innovative solutions to continuously build candidate engagement throughout every touchpoint in the candidate journey
• Manage our presence on employer review sites, social media platforms, and professional networking sites to ensure a positive employer brand image
• In partnership with the TA Strategy and Innovation Manager, develop, monitor and analyse employer brand metrics, such as candidate feedback, and brand sentiment, leveraging these insights to further refine strategies
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Accountabilities

• Collaborate with the Total Rewards, Culture and Employee Engagement teams on developing and clearly articulating Etihad’s Employee Value Proposition (EVP) and socialising this more broadly with key stakeholders
• Develop and implement comprehensive employer branding strategies aligned with the Etihad’s EVP, Purpose, Vision, Mission and Values (PVMV), culture, and which strongly align with business objectives.
• Collaborate with Marketing and Branding teams to enhance employer branding efforts through targeted campaigns, events and online presence, leveraging social media where applicable
• Develop a suite of fit-for-purpose visuals for presence and campaign advertising
• Determine fit for purpose channels to promote Etihad’s employer brand
• Implement initiatives to empower employees to become brand ambassadors, both internally and externally.
• Manage third party vendors such as our employer branding agency and creative agencies in a proactive manner, ensuring accountability and deliverables are executed in a professional and timely manner
• Cultivate and manage relationships with external partners, such as universities, industry associations, and diversity networks, to enhance our employer brand presence , 

Education & Experience