Digital Sales Officer - Melbourne or Sydney

Digital Sales Officer - Melbourne or Sydney


Melbourne, AU Sydney, AU





We’re looking for a results-focused individual with a passion for driving digital sales to join our team we seek to further grow and develop our online sales performance at an exciting and challenging time in our industry.  As Digital Sales Officer you will generate revenue from digital sales by developing and executing the digital sales plans and performing towards defined KPIs to meet revenue targets for the region/markets. Work in the fast-paced environment of e-commerce, and stay on top of trends and new technology.

We are flexible with the location and the successful candidate can be based from either our Melbourne or Sydney office. 


  • Assist the Digital Sales Manager East Region in developing digital sales strategy & actions for assigned markets, proposing and managing activities to drive flight and ancillary revenue generation through etihad.com (ey.com) sites.
  • Identify new opportunities to grow the direct sales channel including, but not limited to, tactical sales campaigns, pricing initiatives, partner and/or closed user group offers.
  • Initiate & manage activity with multiple stakeholders, managing and supporting all elements of the activity including relationships with internal/external parties as required.
  • Regularly monitor sales campaign performance, sales KPIs and dashboards (based on revenues and targets) to identify areas of improvement, new initiatives and propose corrective actions.
  • Ensure etihad.com websites for assigned region/markets (local language and English language) are refreshed with updated offer, policy and pricing content at all times, including preparing all-inclusive fare documents to brief internal Online Fares team for website fare displays.
  • Work with Marketing teams to ensure etihad.com sales activity is supported appropriately (e.g. onsite content, SEO/SEM, social media marketing, email & affiliate marketing, digital display, other media)
  • Co-ordinate with the Digital Transformation teams to provide local insights for assigned markets/region to ensure ongoing changes, new developments and improvements to Etihad website, mobile and app meet local market requirements and legal/consumer best practice.  
  • Understand online travel agent business models and key drivers to success within this sales channel. Liaise with local teams/OTA leads to ensure both distribution channels are working in complement to achieve sales targets.
  • Keep up-to-date with latest e-commerce industry trends, online payment options and other digital developments, working with Digital Sales Manager East Region to advise internal teams on changes/opportunities prompted by these changes.





Education & Experience

  • Minimum Diploma (2 years or more).
  • Minimum of 2-3 years of experience within relevant field (Digital agency, OTA, e-commerce B2C).
  • Ideally with airline industry background, if not at least with travel industry.
  • Must be a self -starter who can prove an ability to operate in a challenging environment and with multi-cultural teams.





About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 to bring “Abu Dhabi to the World”. Over the years, we have grown into Etihad Aviation Group, a diversified global aviation and travel company, which is one of the world’s most acclaimed industry brands.

Our airline flies to over 84 destinations with a fleet of over 100 Airbus and Boeing aircraft, serving 18.6 million passengers a year and carrying 682,000 tonnes of cargo in 2018.

COVID-19 UPDATE: The health and safety of our communities—including our employees and our candidates remains our top priority. From a recruiting perspective we are continuing to identify people for roles with Etihad in anticipation we will be able to hire, however the process may take longer because we are using more virtual recruiting techniques, and start dates may be delayed because of guidance from the governments in the countries we operate in. We appreciate your understanding and flexibility, Stay safe and healthy.