Head of Europe & UK Sales
Date: 16 Mar 2026
Location: Zurich, CH
Company: Etihad Airways
Synopsis
The Head of Europe Sales is a senior commercial leader responsible for the strategic direction, execution, and performance of all commercial activities across Europe and the UK.
With a core focus on revenue generation, market expansion, and profitability, the role plays a critical part in delivering sustainable commercial success. The Head of will lead the sales team in Europe to drive the commercial target and lead cross-functional initiatives that drive growth, enhance competitiveness, and align with Etihad’s global strategy.
Accountabilities
Revenue Growth & Sales Strategy
• Own and execute sales strategies across all B2B channels with special focus on growing Corporate and TMC revenue.
• Deliver revenue and yield growth through effective planning, pricing, and product positioning.
• Identify new opportunities through market analysis and trend forecasting.
• Align commercial activities with network planning and capacity strategies.
Sales Leadership
• Lead the regional sales organization with clear KPIs, targets, and performance management.
• Build a results-driven sales culture across indirect channels.
• Deploy resources strategically to maximize productivity and efficiency.
Country & Regional Management
• Serve as the commercial lead for the regions, ensuring alignment across teams.
• Monitor revenue performance and optimize commercial investments for maximum return.
• Ensure compliance with corporate governance and local operational standards.
Stakeholder Engagement
• Cultivate senior-level relationships with key partners: travel agents, corporates, embassies, tourism boards, and airports.
• Represent Etihad at trade shows, forums, and industry events to strengthen influence and visibility.
Leadership & Talent Development
• Lead, coach, and develop a high-performing regional team.
• Foster a culture of innovation, accountability, and continuous improvement.
• Support leadership development and succession planning.
Education & Experience
• Bachelor’s degree or higher in Business, Marketing, Aviation, or a related field.
• 15+ years of commercial experience in aviation or travel, with 10+ years in senior leadership roles.
• Proven success in driving significant revenue growth across diverse, multi-country markets.
• Strong expertise in sales strategy, marketing, PR, and public affairs.
• Exceptional analytical, commercial, and financial acumen.
• Fluent in English; other regional languages are an advantage.
About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad’s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!
To learn more, visit etihad.com
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